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Discuss the changes that have occurred in shopping practices in recent years - Junior Cycle Home Economics - Question 3 - 2015
Question 3
Discuss the changes that have occurred in shopping practices in recent years. List the factors that influence consumers’ decision-making when shopping. Describe th... show full transcript
Worked Solution & Example Answer:Discuss the changes that have occurred in shopping practices in recent years - Junior Cycle Home Economics - Question 3 - 2015
Step 1
Discuss the changes that have occurred in shopping practices in recent years.
Answer
In recent years, shopping practices have seen significant transformation largely attributed to technological advancements and changing consumer preferences.
One of the major changes is the increase in internet shopping, which has made it convenient for consumers to purchase goods from the comfort of their homes, leading to a boom in online shopping platforms.
Alongside this, more online shopping facilities and home delivery services have become widely available, enhancing accessibility. Companies are placing a greater emphasis on customer service and loyalty programs to retain customers in a competitive market.
Moreover, traditional shopping has evolved with services like 'click and collect' and extended store hours including late-night and Sunday shopping. The diversity of ethnic grocery options available is also on the rise, catering to a broader demographic.
Step 2
List the factors that influence consumers’ decision-making when shopping.
Answer
Several factors affect consumers' decision-making during shopping. The primary factors include:
- Time and money constraints: Consumers often have limited time and budget, influencing their purchases.
- Peer pressure: Social influences from friends, family, or advertisements can sway choices.
- Fashion trends: Current trends play a major role in what consumers choose to buy.
- Advertising: Campaigns targeted at consumers can shape their preferences.
- Personal values: Ethical considerations and personal beliefs can impact shopping decisions.
- Culture and merchandising: Cultural background and the merchandising strategies employed by retailers can considerably influence consumer behavior.
- Environmental impact: The growing focus on sustainability prompts consumers to consider the environmental impact of their purchases.
Step 3
Describe three marketing techniques used in shopping outlets.
Answer
Marketing techniques employed in shopping outlets include:
- Placement Strategy: Essentials are placed farthest from the entrance, such as impulse buy items along the aisles after entry.
- Promotional Signage: Eye-catching displays and strategic product placement, coupled with promotional sales, encourage consumers to make additional purchases.
- In-store Sampling: Allowing customers to try a product free of charge can generate interest and lead to purchases.
Step 4
Name one technique that you consider effective and give a reason for your answer.
Answer
Name: In-store Sampling
Reason: This technique is effective because it engages customers directly, allowing them to experience the product firsthand. This sensory engagement often leads to higher sales as customers are more likely to buy a product they have tried and enjoyed.
Step 5
Outline how the Sale of Goods and Supply of Services Act 1980 protects the consumer.
Answer
The Sale of Goods and Supply of Services Act 1980 safeguards consumers by ensuring that goods provided must be of merchantable quality, fit for their intended purpose, and as described at the point of sale. Additionally, any services rendered must be conducted with due care and skill, thereby providing consumers with the right to seek redress in cases where these standards are not met.
Step 6