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Give two examples of how supermarkets encourage consumers to spend money - Junior Cycle Home Economics - Question 10 - 2010
Question 10
Give two examples of how supermarkets encourage consumers to spend money. (i) _____________________________________________________________ _______________________... show full transcript
Worked Solution & Example Answer:Give two examples of how supermarkets encourage consumers to spend money - Junior Cycle Home Economics - Question 10 - 2010
Step 1
(i) Give two examples of how supermarkets encourage consumers to spend money.
Answer
Supermarkets often use various psychological techniques to encourage spending. One effective method is playing relaxing background music which creates a comfortable shopping atmosphere, making customers more likely to linger and purchase more items. Additionally, special offers and promotions are strategically placed towards the back of the store, compelling shoppers to walk through the aisles and potentially make impulse buys along the way.
Step 2
(ii) Give two examples of how supermarkets encourage consumers to spend money.
Answer
Another tactic involves the placement of goods. Supermarkets typically position their most profitable items at eye level on shelves, ensuring these products catch the attention of shoppers first. Conversely, necessities like basic food staples might be placed in less obvious spots, encouraging consumers to search for these items and inadvertently discover more products as they navigate the store.