Name two merchandising (marketing) techniques - Leaving Cert Home Economics - Question 12 - 2013
Question 12
Name two merchandising (marketing) techniques.
(i)
(ii)
How does merchandising encourage consumer spending?
Worked Solution & Example Answer:Name two merchandising (marketing) techniques - Leaving Cert Home Economics - Question 12 - 2013
Step 1
(i) Name one merchandising (marketing) technique.
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Answer
One effective merchandising technique is the use of loyalty schemes. These programs reward customers for their repeat purchases, making them more likely to return and spend more.
Step 2
(ii) Name another merchandising (marketing) technique.
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Answer
Another technique is special offers or discounts. When customers see items on sale or bundled deals, they are often encouraged to purchase more than they originally intended.
Step 3
How does merchandising encourage consumer spending?
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Answer
Merchandising encourages consumer spending by displaying items in a way that makes them appealing. For instance, products packed attractively or strategically placed can catch a consumer's eye, increasing the likelihood of a purchase. Moreover, when consumers spend time looking at a product display, they tend to be more inclined to buy. The chance to taste or try products also plays a significant role in persuading customers to make a purchase.
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