Household Income and Spending Patterns

Household Income

Limited Income Families

• Have less money to spend on luxury items.
• Look out for special offers and discounts.
• Opt for own brand goods for savings.
• Prefer shopping in discount stores.

High Disposable Income Families

• Have greater freedom of choice when shopping.
• Not restricted to specific types of shops.
• Can afford designer labels and bespoke products.
• Willing to spend on expensive food items.

Merchandising Strategies

Special Offers

• Examples: buy 3 for 2 offers, 2 for the price of 1, weekly specials on meat.
• Seen in stores like Tesco, McDonalds, and Aldi

Own Brand Goods

• Generally cheaper than branded products.
• Example: Clothes from Dunnes Stores costs less than designer items.

Evolution of Own Brand Goods

• Quality and pricing have improved over the years.
• Examples: Tesco's Finest range, stores' Simply Better range.
• Initially pioneered by Marks and Spencers, now followed by other stores.
• Own brand goods now often kept in separate sections and marketed as exclusive to the store.