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15 cards from this deck
What the speaker is arguing about
Encourages & inspires action; powerful & forceful
Engage audience & encourage them to reflect
we/us/ours
Create rapport with the audience
Engage audience & corroborate the point
Substantiates the point or argument being made
Engages & invigorates the audience
Reinforces argument / adds emotional weight
Reinforces points & makes them memorable
Encourages action & motivates audience to respond
Memorable speech; leaves indelible mark on audience
Used for emphasis
Brief, personal story used to illustrate a point
Advertising, political campaigns, fundraising appeals
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