Language of Persuasion (Junior Cert English): Flashcards

What the speaker is arguing about

Encourages & inspires action; powerful & forceful

Engage audience & encourage them to reflect

we/us/ours

Create rapport with the audience

Engage audience & corroborate the point

Substantiates the point or argument being made

Engages & invigorates the audience

Reinforces argument / adds emotional weight

Reinforces points & makes them memorable

Encourages action & motivates audience to respond

Memorable speech; leaves indelible mark on audience

Used for emphasis

Brief, personal story used to illustrate a point

Advertising, political campaigns, fundraising appeals