Business Social Responsibility (Leaving Cert Business): Flashcards

📚Flashcards
Corporate Social Responsibility
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Define CSR

Duty to behave ethically to stakeholders & wider community

4 core principles of CSR

Honesty, fairness, transparency, environmental awareness

CSR benefit: consumer impact

Increased sales, higher profits, greater market share

CSR benefit: investor impact

Easier access to finance & better loan terms

CSR drawback: costs

Requires significant investment in time, resources & expenses

Business Working Responsibly Mark

Ireland's only independently audited CSR standard (NSAI/ISO)

Fairtrade certification purpose

Supports lasting change for workers in developing countries

What is greenwashing?

Marketing as eco-friendly without implementing real practices

CSR to employees: wages

Pay fair wages - at least minimum, reflecting skills & work

CSR to customers: quality

Deliver safe, reasonably priced products meeting descriptions

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