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10 cards from this deck
Formal doc: objectives, strategies, financial projections, operations
Convinces investors/lenders business is viable & likely profitable
Provides clear direction & focus with specific goals & steps
Set objectives & measure progress, identify deviations
Identifies potential issues in advance (e.g. cash flow shortages)
Proposition, founders, products, objectives, market, trends, advantages
Strategies using 4 Ps to attract customers & differentiate
Product, Price, Promotion, Place
Manufacturing process, equipment, quality assurance, logistics
Financial needs, funding sources, projections, cash flow forecasts
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