Opportunities and Challenges for Irish Businesses in International Trade (Leaving Cert Business): Flashcards

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Opportunities and Challenges for Irish Businesses
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3 tech changes helping Irish businesses reach global markets

Internet, video-conferencing, social media

Emerging markets with opportunities for Irish businesses

China and Japan

Irish products excelling in export markets

Beef and milk

Ireland's unique selling points for international reputation

Celtic culture & pollution-free products

Marketing project that boosted Ireland's reputation & tourism

The Gathering

Globalisation challenge for Irish businesses

Higher production costs vs other countries

How Irish firms stay competitive despite higher costs

Improve efficiency and innovation

Currencies whose fluctuations affect Irish exports most

US dollar and sterling

Effect of currency fluctuations on Irish exports

Makes exports more expensive, affects sales

Cultural challenge when expanding to new markets

Must understand & adapt to language/cultural preferences

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