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10 cards from this deck
Setting objectives & strategies to achieve business goals
Specific, Measurable, Achievable, Realistic, Timed
Five stages
Strengths, Weaknesses, Opportunities, Threats
Maximise strengths & opportunities, minimise weaknesses & threats
Internal positive factors
External factors to take advantage of
Outlines business purpose, vision, values & culture
1-5 years, long-term strategies
Backup plans for emergencies/unforeseen events
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