Planning (Leaving Cert Business): Flashcards

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Planning
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Planning definition

Setting objectives & strategies to achieve business goals

SMART acronym

Specific, Measurable, Achievable, Realistic, Timed

Number of planning process stages

Five stages

SWOT acronym

Strengths, Weaknesses, Opportunities, Threats

SWOT analysis aim

Maximise strengths & opportunities, minimise weaknesses & threats

Strengths (SWOT) - internal or external

Internal positive factors

Opportunities (SWOT) - internal or external

External factors to take advantage of

Mission statement definition

Outlines business purpose, vision, values & culture

Strategic planning timeframe

1-5 years, long-term strategies

Contingency planning purpose

Backup plans for emergencies/unforeseen events

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