Marketing Mix Case Study (Leaving Cert Business): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
ShowHide
Practise the cards
10 cards from this deck
Red Bull's unique selling proposition (USP)
Red Bull's unique selling proposition (USP)
Doesn't taste like other soft drinks, boosts energy & concentration
Red Bull's global market ranking
Red Bull's global market ranking
Number one energy drink globally
Red Bull's pricing strategy
Red Bull's pricing strategy
Premium pricing strategy
Why consumers pay premium for Red Bull
Why consumers pay premium for Red Bull
Due to perceived benefits of the product
Effect of high price on Red Bull's image
Effect of high price on Red Bull's image
Reinforces premium quality image
Red Bull's promotional innovation
Red Bull's promotional innovation
Organises its own events to create awareness & interest
Sports teams Red Bull sponsors
Sports teams Red Bull sponsors
Red Bull Salzburg and Formula 1 team
Red Bull's distribution strategy
Red Bull's distribution strategy
Intensive distribution strategy
Red Bull's distribution approach
Red Bull's distribution approach
Available in wide variety of locations
Who created Red Bull and inspiration source
Who created Red Bull and inspiration source
Austrian entrepreneur, inspired by Thai energy drink