Marketing Strategy (Leaving Cert Business): Flashcards

Strategic doc outlining approach to promote/sell products

Dividing market into groups by shared characteristics

Dividing market by geographical areas like regions or cities

Dividing market by age, gender, income, etc.

Specific, focused segment of larger market with unique needs

Broader group of potential customers with common traits

Product, Price, Place, Promotion

Stages product goes through from introduction to withdrawal

Maturity

Lower price in saturation to appeal to budget consumers