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10 cards from this deck
Strategic doc outlining approach to promote/sell products
Dividing market into groups by shared characteristics
Dividing market by geographical areas like regions or cities
Dividing market by age, gender, income, etc.
Specific, focused segment of larger market with unique needs
Broader group of potential customers with common traits
Product, Price, Place, Promotion
Stages product goes through from introduction to withdrawal
Maturity
Lower price in saturation to appeal to budget consumers
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