The Marketing Mix: Place (Leaving Cert Business): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
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Practise the cards
10 cards from this deck
Place in marketing mix
Place in marketing mix
Where customers can access & purchase products or services
Distribution channel
Distribution channel
Path a product takes from producer to final customer
Channel 1 (traditional three-stage)
Channel 1 (traditional three-stage)
Producer → Wholesaler → Retailer → Customer
Channel 2 structure
Channel 2 structure
Producer → Retailer → Customer
Channel 3 (agent distribution)
Channel 3 (agent distribution)
Producer → Agent → Customer
Agent in distribution
Agent in distribution
Represents producer, sells to consumers, earns commission
Channel 4 (direct distribution)
Channel 4 (direct distribution)
Producer → Customer
Channel 4 main advantage
Channel 4 main advantage
Highest profit margins - no intermediaries
Multiple channels advantage
Multiple channels advantage
Meets different customer preferences, maximises reach
Perishable items distribution requirement
Perishable items distribution requirement
Fastest route to reach consumers in perfect condition