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10 cards from this deck
Where customers can access & purchase products or services
Path a product takes from producer to final customer
Producer → Wholesaler → Retailer → Customer
Producer → Retailer → Customer
Producer → Agent → Customer
Represents producer, sells to consumers, earns commission
Producer → Customer
Highest profit margins - no intermediaries
Meets different customer preferences, maximises reach
Fastest route to reach consumers in perfect condition
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