The Marketing Mix: Product (Leaving Cert Business): Flashcards
📚Flashcards
Practise the cards
10 cards from this deck
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Practise the cards
10 cards from this deck
The 4 Ps of marketing
The 4 Ps of marketing
Product, Price, Place, Promotion
Product definition
Product definition
Good/service meeting consumer needs or wants
USP (Unique Selling Point)
USP (Unique Selling Point)
Distinctive feature differentiating product from competitors
Product branding
Product branding
Creating distinctive identity for product/business
Trademark renewal period in Ireland
Trademark renewal period in Ireland
Every 10 years
Own-brand products
Own-brand products
Items sold by retailers under their own name/logo
Six functions of packaging
Six functions of packaging
Protection, info, differentiation, promotion, user-friendly, security
Product life cycle
Product life cycle
Stages from market introduction to withdrawal from sale
Five stages of product life cycle
Five stages of product life cycle
Introduction, Growth, Maturity, Saturation, Decline
Product harvesting
Product harvesting
Selling declining product for short-term profit