The Marketing Mix: Promotion (Leaving Cert Business): Flashcards

Advertising, sales promotion, public relations, personal selling

Inform, persuade, and remind customers

Method/channel to communicate message to consumers

Short-term marketing incentive to attract consumers

Price reductions, deals, coupons, samples, prizes, free draws

Reward returning customers with discounts, points, cashback

Activities to create positive public image for products

Paying to display product names/logos at events/locations

Increase sales and positively impact profits

Can't fully control how messages are received/interpreted