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10 cards from this deck
Advertising, sales promotion, public relations, personal selling
Inform, persuade, and remind customers
Method/channel to communicate message to consumers
Short-term marketing incentive to attract consumers
Price reductions, deals, coupons, samples, prizes, free draws
Reward returning customers with discounts, points, cashback
Activities to create positive public image for products
Paying to display product names/logos at events/locations
Increase sales and positively impact profits
Can't fully control how messages are received/interpreted
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