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10 cards from this deck
Licence to sell products under franchisor's brand for fee
Fee + percentage of turnover or profits
Purchase licence from franchisor
Franchisee (financial & legal)
Franchisor maintains significant control
Established brand & proven model reduces risk
Market research, training, ongoing support
Bulk purchasing & collective advertising at lower costs
High start-up costs & ongoing royalties
Limited ability to innovate or alter business model
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