Marketing Strategy (Leaving Cert Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What is a marketing plan?
What is a marketing plan?
A strategic doc outlining promotion approach
What is market segmentation?
What is market segmentation?
Dividing market into groups by shared traits
Which example demonstrates geographic segmentation?
Which example demonstrates geographic segmentation?
Country radio focusing on local news
What is an advantage of market segmentation?
What is an advantage of market segmentation?
Lower marketing costs through targeting
What is a niche market?
What is a niche market?
Specific, focused segment with unique needs
What are the 4 Ps of the marketing mix?
What are the 4 Ps of the marketing mix?
Product, Price, Place, Promotion
What characterises the introduction stage of the product life cycle?
What characterises the introduction stage of the product life cycle?
High promotion cost, low sales, no profit
At which stage does a product generate the highest level of profit?
At which stage does a product generate the highest level of profit?
Maturity
A product's sales stabilise at peak but don't grow further. Which stage is this?
A product's sales stabilise at peak but don't grow further. Which stage is this?
Saturation
How did Lucozade extend its product life cycle using promotion?
How did Lucozade extend its product life cycle using promotion?
Rebranded from sick drink to sports beverage