The Marketing Mix: Place (Leaving Cert Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What does 'place' refer to in the marketing mix?
What does 'place' refer to in the marketing mix?
Where customers can access & buy products
What are intermediaries in a distribution channel?
What are intermediaries in a distribution channel?
Middlemen who help get products to market
What is the structure of the traditional three-stage distribution channel?
What is the structure of the traditional three-stage distribution channel?
Producer → Wholesaler → Retailer → Customer
Which advantage does Channel 1 (three-stage) offer producers?
Which advantage does Channel 1 (three-stage) offer producers?
Wider market reach through wholesalers
Which company uses agents to sell cosmetics directly to customers?
Which company uses agents to sell cosmetics directly to customers?
Avon
What is the main profit advantage of Channel 4 (direct distribution)?
What is the main profit advantage of Channel 4 (direct distribution)?
Producer keeps all profit with no middlemen
How does Dell distribute its computers?
How does Dell distribute its computers?
Sells exclusively online to customers
What advantage do multiple distribution channels offer businesses?
What advantage do multiple distribution channels offer businesses?
Meeting different customer preferences
Why do perishable items like flowers need the fastest distribution route?
Why do perishable items like flowers need the fastest distribution route?
To reach consumers in perfect condition
How has technology changed banking and insurance service distribution?
How has technology changed banking and insurance service distribution?
Services delivered directly via phone/online