The Marketing Mix: Product (Leaving Cert Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
What are the four key elements known as the 4 Ps of marketing?
What are the four key elements known as the 4 Ps of marketing?
Product, Price, Place, Promotion
What is a product portfolio?
What is a product portfolio?
The complete range of products a business offers
What is a Unique Selling Point (USP)?
What is a Unique Selling Point (USP)?
A distinctive feature differentiating a product
How often must trademarks be renewed in Ireland?
How often must trademarks be renewed in Ireland?
Every 10 years
How much more can Kellogg's Crunchy Nut cost compared to own-brand cornflakes?
How much more can Kellogg's Crunchy Nut cost compared to own-brand cornflakes?
Four times more
What are own-brand products?
What are own-brand products?
Items sold by retailers under their own name
How many key functions does product packaging serve?
How many key functions does product packaging serve?
Six functions
What characterises the introduction stage of the product life cycle?
What characterises the introduction stage of the product life cycle?
Slow sales growth and negative cash flow
Which stage of the product life cycle sees sales and profits reach their peak?
Which stage of the product life cycle sees sales and profits reach their peak?
Maturity stage
Which strategy can extend a product's life cycle through distribution changes?
Which strategy can extend a product's life cycle through distribution changes?
Place strategies like selling online