The Marketing Mix: Promotion (Leaving Cert Business): Quizzes
📚Quizzes
Practise the questions
10 questions from this quiz
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Practise the questions
10 questions from this quiz
How many key elements make up the promotional mix?
How many key elements make up the promotional mix?
Four elements
What are the three main purposes advertising serves for customers?
What are the three main purposes advertising serves for customers?
Inform, persuade, and remind
Which advertising medium allows for immediate feedback opportunities?
Which advertising medium allows for immediate feedback opportunities?
Social media platforms
What factor considers 'Will the medium effectively reach the intended audience?'
What factor considers 'Will the medium effectively reach the intended audience?'
Target market factor
What type of marketing incentive is a sales promotion?
What type of marketing incentive is a sales promotion?
Short-term marketing incentive
What sales promotion rewards returning customers through discounts or points?
What sales promotion rewards returning customers through discounts or points?
Customer loyalty programme
How do sales promotions compare to advertising in terms of cost?
How do sales promotions compare to advertising in terms of cost?
They cost less
What is the main purpose of public relations activities?
What is the main purpose of public relations activities?
Creating a positive public image
Which PR method involves paying for logos displayed at events or locations?
Which PR method involves paying for logos displayed at events or locations?
Sponsorship
What is a key challenge businesses face with public relations?
What is a key challenge businesses face with public relations?
Cannot control how messages are received