The Role of ICT in Communication (Leaving Cert Business): Revision Notes

The Role of ICT in Communication

How ICT impacts Business Communication:

• EDI (Electronic Data Interchange): Facilitates instant data transfer between businesses, improving transaction speed and accuracy.
• Marketing: Enables direct communication with target audiences through digital channels, allowing for more personalised and effective marketing strategies.
• CAD (Computer-Aided Design): Allows businesses to adapt and modify designs locally, increasing flexibility and reducing time to market.
• Networking: Utilises social media sites and apps for broader and more interactive communication and engagement with audiences.
• E-commerce: Provides the infrastructure for online business transactions but also increases reliance on internet stability and security.
• Video Conferencing: Reduces travel time and costs by allowing real-time, face-to-face communication from different locations.
• Website: Supports 24/7 selling and customer interaction, enabling businesses to reach and serve customers globally at any time. As a result, communication has been enhanced over the last 20 years and takes place far quicker and more efficiently.

*Computers have revolutionised the way people work *

Challenges of introducing ICT:

• Investment: High costs associated with purchasing and maintaining applications and technology infrastructure.
• Data Breaches: The need for improved security measures to protect sensitive information from unauthorised access or theft.
• Cybercrime: The risk of hackers and other malicious actors disrupting services and compromising data integrity.
• Compliance: Meeting regulatory requirements such as GDPR involves additional costs and complexities. However, the benefits of overcoming these challenges make implementing electronic communication worth the initial difficulty.