Making Informed Financial Decisions (LC 2027) (Leaving Cert Business): Revision Notes
Making Informed Financial Decisions
Understanding financial decision-making
When you're thinking about saving, investing, or borrowing money, making informed decisions is crucial for achieving your financial goals and building wealth. Whether you're considering a savings account, investment opportunity, or loan, you need to understand various factors that will impact your financial success.
Smart financial decisions require you to consider multiple elements including inflation, interest rates, risk levels, taxes and charges, your time frame, and expected returns. Understanding these factors helps you choose the most suitable financial products for your personal situation.
Financial decision-making is a skill that improves with knowledge and experience. The key is to gather reliable information and understand how different factors interact to affect your financial outcomes.
Key factors affecting investment decisions
There are six main factors you should always consider when making financial decisions:
Inflation
Inflation represents the gradual loss of purchasing power over time, causing prices of goods and services to increase. If you're saving or investing, inflation will reduce the real value of your money unless your investment grows by at least the inflation rate. This is why it's vital that any investment you choose offers returns that exceed the inflation rate.
Interest rates
Interest rates determine how much a lender charges borrowers and how much savers earn on their deposits. Lower interest rates make borrowing cheaper but result in lower returns for savers. Higher rates make borrowing more expensive but provide better returns on savings and fixed-income investments.
Risk
Risk refers to the potential possibility of losing some or all of your invested money without achieving the desired return. The level of risk depends on the investment type - for example, savings accounts are low risk but offer lower returns, while higher-risk investments like stocks offer potentially higher returns but with greater chance of loss.
Remember the fundamental investment principle: higher potential returns typically come with higher risk. Never invest money you can't afford to lose, especially in high-risk investments.
Taxes and charges
These include capital gains tax, inheritance tax, broker fees, and other costs that will impact your overall investment returns. For instance, a high-return investment might not be worthwhile if it comes with significant fees or heavy taxation.
Short, medium, and long-term goals
The time frame for your investment affects what type of investment is most suitable. Short-term goals (1 year) suit low-risk options like savings accounts, while long-term goals (5+ years) allow for higher-risk investments with potentially greater returns.
Return on investment (ROI)
ROI measures the profit returned on an investment. Any informed investor aims to maximise returns while considering all other factors like taxes, fees, and risk levels.
Digital banking case study: Revolut
Case Study: Revolut's Digital Banking Success
Modern fintech companies like Revolut have revolutionised banking by offering digital-first financial services. Founded in 2015, Revolut provides international money transfers, currency exchange, and various financial products through mobile apps.
Revolut's success demonstrates how technology can make financial services more accessible and cost-effective. The company offers features like real-time spending notifications, budgeting tools, and easy international transfers - showing how digital innovation can benefit consumers through convenience and lower costs.

Understanding risk tolerance
Risk tolerance measures how much potential loss you're willing to accept when investing. This depends on your financial and emotional capacity to handle market volatility.
Factors Influencing Your Risk Tolerance:
- Financial situation: Stable income and strong financial position typically allow for higher risk tolerance
- Response to financial loss: Some people panic when investments lose value, while others remain calm
- Investment experience: More experienced investors often have higher risk tolerance
- Life stage: Younger investors usually can tolerate more risk as they have longer to recover from losses
Risks for consumers of financial products
When choosing any financial product, be aware of these key risks using the MICRO framework:
Market risk (M)
The risk of losing money due to changes in market conditions, such as falling stock prices.
Inflation risk (I)
The risk that your savings' purchasing power will decrease over time due to rising prices, particularly important for individuals who have saved over long periods in low-interest accounts.
Credit risk (C)
If you lend money to someone, there's always risk that the borrower will default on repayments.
Regulatory risk (R)
Laws and regulations often change, which may negatively affect financial products and the industries they're associated with.
Operational risk (O)
There's always possibility that errors can occur, whether through internal fraud or technical issues.
Consumers should also be aware of risks related to interest rates, liquidity, and currency fluctuations. Always assess multiple risk factors before making financial decisions.
Reliable sources of financial information
To make informed financial decisions, you need access to trustworthy information sources. Not all financial advice online is reliable, so it's essential to know where to look for credible information.
Use reputable sources of information
- The Central Bank of Ireland and financial regulators provide up-to-date, unbiased information, economic trends and advice
- Money Advice and Budgeting Service (MABS) offers clear and unbiased information about financial products and services, including potential risks involved with each product
- Investopedia and similar educational platforms provide comprehensive explanations of financial concepts
- National newspapers like the Financial Times or financial supplements provide fact-checked information with financial statistics
Check for transparency
- Online reviews: Check reliable review websites for consistent and credible reviews from consumers who have actually used the product
- Cross-reference: Compare information from multiple reliable sources - if several websites report similar information, it's more likely to be accurate
Always be cautious of financial advice from unregulated sources or individuals who may have conflicts of interest. When in doubt, consult with qualified financial advisors or official regulatory bodies.
Fintech and the impact of technology
Fintech (financial technology) refers to the use of technology to deliver financial services and products to consumers. Mobile applications, software and other technology enable users and enterprises to access and manage their finances digitally.

Technology has transformed the financial world by making services more accessible and efficient. Key developments include:
Major Fintech Innovations:
- Online/mobile banking: Complete basic financial transactions from anywhere
- Digital money transfers: Send money to other accounts, pay bills and complete online purchases at any time
- Crowdfunding and digital lending: Access alternative funding sources through digital platforms
- Robo-advisors and AI: Automated investment advice and portfolio management
Switching financial product providers
There are several reasons why consumers might switch between financial providers, and understanding when and how to switch can lead to significant financial benefits.
Benefits of switching
- Better interest rates: Find loans and mortgages with different interest rates
- Lower fees and charges: Reduce costs through providers with lower fees
- Improved services: Access better customer service, new features, or more convenient services
Considerations when switching
- Personalised financial products: Many providers focus on specific consumer types (students, business owners, older people), so switching providers can help find products tailored to your current life stage
- Research thoroughly: Compare products and services before switching, and always consider potential risks involved
Companies like EBS demonstrate how traditional financial institutions adapt to offer competitive products, such as offering home buyers up to 3% back in cash.
Benefits and challenges of fintech
The rise of fintech has brought both opportunities and challenges to the financial services landscape:
Benefits
- Cost efficiency: Lower fees compared to mainstream banks and more affordable investment options
- Accessibility: Easier access to financial services, especially beneficial for people in rural areas
- Convenience and speed: Digital platforms enable quick transactions, bill payments, and financial management
- Security improvements: Advanced cybersecurity measures and fraud protection systems
Challenges
- Security risks and privacy: Concerns about data breaches and cyber attacks, requiring continual investment in security measures
- Competition: Fintech disruption puts pressure on traditional banks to change their processes and pricing
- Regulation: Highly regulated industry with compliance requirements creating uncertainty for both consumers and providers
- Technology dependence: Power outages, cyber attacks, or system maintenance can affect access to essential financial services
Credit ratings
A credit rating is an assessment of someone's ability to pay back loans, based on their financial behaviour and history. Various organisations like credit card companies and financial institutions collect data to establish credit scores.
Factors Affecting Your Credit Rating:
- Payment history (35%): Most important factor - shows your history and ability to repay loans. Late payments negatively impact your credit rating
- Amounts owed (30%): How much credit you're currently using. Using too much available credit negatively affects your score
- Length of credit history (15%): Longer credit history generally appears better, as it shows your ability to manage credit over time
- Types of credit in use (10%): Having a mix of different types of credit (credit cards, mortgages, store accounts) can positively impact your rating
- New credit (10%): Each credit application triggers a "hard inquiry" which can temporarily lower your credit score
Consequences of poor credit rating
If someone has a poor credit rating, it can negatively affect various aspects of their life, including:
- Difficulty accessing credit: Lenders may refuse loan applications
- Higher interest rates: When credit is available, it often comes at higher cost
- Impact on employment and housing: Some employers and landlords check credit ratings
Maintaining a good credit rating is essential for financial health. Pay bills on time, keep credit utilisation low, and avoid applying for multiple credit products simultaneously.
Key Points to Remember:
- Consider all six investment factors (inflation, interest rates, risk, taxes, time frame, and ROI) before making financial decisions
- Understand your personal risk tolerance - this varies based on your financial situation, experience, and life stage
- Use the MICRO framework to identify potential risks in financial products (Market, Inflation, Credit, Regulatory, Operational)
- Always check multiple reliable sources when researching financial products and services
- Fintech offers many benefits like lower costs and convenience, but also presents challenges around security and regulation
- Your credit rating significantly impacts your access to financial products and their costs - maintain good credit by paying bills on time and managing debt responsibly