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15 cards from this deck
Open: public audience/issues; Formal: specific/private purpose
Provide context & inform reader of letter's purpose
State the purpose of the letter
Main arguments/points clearly & logically with evidence
Summarise points, reiterate importance, call for action
Yours sincerely
Yours faithfully
Around 300 words
Engage reader & provoke thought
Appeals to emotion (sympathy, urgency, concern)
Appeals to logic using facts, stats & logical arguments
Establishes writer's authority & trustworthiness
Repetition of word/phrase at start of successive clauses
Deliberate exaggeration for emphasis or effect
Encourage reader to take specific steps or actions
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