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11 cards from this deck
To inform and educate audience accurately and efficiently
Clear and straightforward, focused on facts without bias
Substantiates the point; difficult to argue against facts
Statistics, surveys, experts, and reports
Objective, unbiased, and impartial
Give audience access to unknown worlds/topics
Enhances audience's understanding of new topic
Builds trust and credibility, encourages agreement
Easy for audience to follow and understand information
Ensures facts presented fairly; allows informed opinions
Encourages audience to engage and participate
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