SWOT Analysis (Leaving Cert LCVP): Flashcards

Strengths, Weaknesses, Opportunities, Threats

Internal positive factors giving business advantages

Internal negative factors creating disadvantages

External positive factors that could benefit the business

External negative factors that could harm the business

Internal: strengths & weaknesses; External: opportunities & threats

7 steps: research business, identify S/W/O/T, record in grid, analyse

4-box SWOT grid or structured table

Provides clear snapshot of current business situation

Use local business examples for maximum relevance