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10 cards from this deck
Strengths, Weaknesses, Opportunities, Threats
Internal positive factors giving business advantages
Internal negative factors creating disadvantages
External positive factors that could benefit the business
External negative factors that could harm the business
Internal: strengths & weaknesses; External: opportunities & threats
7 steps: research business, identify S/W/O/T, record in grid, analyse
4-box SWOT grid or structured table
Provides clear snapshot of current business situation
Use local business examples for maximum relevance
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