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15 cards from this deck
Info collected by you for your own specific use
Info already available/collected by someone else for different purpose
Who collected it and for what purpose
Collect exactly what's needed; know how & from whom collected
Expensive and time consuming
Cheap and easy to obtain
Method unknown; may be out of date; may not be exact
Questionnaires, experiments, investigations, observations
Internet, published stats/databases, tables/charts in media
Postal, personal interviews, telephone, observation
Relatively cheap; large amounts of data can be collected
Many questions can be asked; high response rate
Personal information from people
Scientific data
To record experimental results systematically
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