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13 cards from this deck
Structured set of questions to collect specific data from individuals
Individuals who complete questionnaires
Interviewer reads questions & records answers
More cost-effective & may encourage honest responses
Keep questions short and simple
Questions suggesting what the 'correct' answer should be
Questions offering predetermined answer choices
Scales measuring attitudes/feelings about topics
Respondents cluster answers around middle options to avoid appearing extreme
Questions influencing responses or making data unrepresentative
Terms like 'sometimes' mean different things to different people
Small-scale trial of questionnaire before full study
Identify & fix problems with questions before main survey
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