Components of the Micro Environment (Grade 10 NSC Matric Business Studies): Flashcards

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The Meaning of the Micro Environment
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Micro environment definition

Everything inside the business that management can directly control

Six main components of micro environment

Vision/mission, culture, resources, management, structure, functions

Difference: Vision vs Mission statement

Vision=future goal; Mission=what business does now & why it exists

Difference: Goals vs Objectives

Goals=long-term plans; Objectives=short-term steps to reach goals

Organisational culture definition

How things are done; values, beliefs, norms shared in business

Four main types of business resources

Human, physical, financial, technological

Overdraft definition

Withdrawing more money from account than you have in it

Technological resources definition

Intangible resources like software licences & patents

Management vs Leadership difference

Management=plan/control; Leadership=inspire/motivate people

Organisational structure (organogram)

Shows how departments are arranged & organised in the business

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