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10 cards from this deck
Everything inside the business that management can directly control
Vision/mission, culture, resources, management, structure, functions
Vision=future goal; Mission=what business does now & why it exists
Goals=long-term plans; Objectives=short-term steps to reach goals
How things are done; values, beliefs, norms shared in business
Human, physical, financial, technological
Withdrawing more money from account than you have in it
Intangible resources like software licences & patents
Management=plan/control; Leadership=inspire/motivate people
Shows how departments are arranged & organised in the business
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