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10 cards from this deck
Broad economic & social conditions affecting all businesses
Another name for macro environment
Constantly evolving, businesses must adapt
Beyond business control, cannot influence these factors
External economic factors (interest rates, inflation, etc.)
Religion, customs, traditions & cultural values
Population characteristics (age, income, education)
Tech developments, inventions & innovative knowledge
One change affects other components too
No control over factors, yet must constantly adapt
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