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10 cards from this deck
External factors directly influencing business operations daily
Consumers, suppliers, intermediaries, competitors, organisations
Consumers/customers - without them no business can survive
Provide inputs/resources/raw materials for production
Middlemen connecting producers with consumers in distribution
Buy large quantities from producers, sell smaller to retailers
Businesses offering similar products to the same target market
Innovation and keeping prices reasonable
Government bodies creating and enforcing business operation rules
Positive factors that contribute to business success
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