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10 cards from this deck
Idea to start business & earn money
Areas where customer needs aren't being met yet
Tools to collect info: questionnaires, surveys, interviews
Collecting info to understand target markets
Strengths, Weaknesses, Opportunities, Threats planning tool
Specific group of customers you plan to serve
To avoid creating products nobody wants or needs
Use advertising & marketing to make customers want product
Understanding & meeting target market's needs/desires
Spotting market gaps before competitors do
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