Conducting Research (Grade 10 NSC Matric Business Studies): Flashcards
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Practise the cards
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Research protocol
Research protocol
Detailed plan that guides the entire research process
Willing participation in research
Willing participation in research
Participants must agree voluntarily, not forced or tricked
Confidentiality in research
Confidentiality in research
All info collected must be kept private and secure
Market research definition
Market research definition
Systematic process of gathering/analysing marketing information
Primary purpose of market research
Primary purpose of market research
To understand what customers need and want
Internal market research
Internal market research
Research conducted by people within the company itself
External market research
External market research
Research conducted by outside specialists/consultants
Advantage of internal market research (cost)
Advantage of internal market research (cost)
Lower costs since using existing staff
Advantage of external market research
Advantage of external market research
Unbiased approach and objective results from experts
SWOT stands for
SWOT stands for
Strengths, Weaknesses, Opportunities, and Threats