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10 cards from this deck
Written document describing a prospective business in detail
Roadmap showing where business goes & how to get there
Failing to PLAN is planning to FAIL
Political, Economic, Social, Technological, Legal, Environmental
External influences entrepreneurs have limited/no control over
Strengths, Weaknesses, Opportunities, Threats
After completing the rest of the business plan
Product, Price, Place, Promotion, People, Process, Physical env.
Ability to survive long-term
Capital needed, how to raise it, projections, financial analysis
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