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10 cards from this deck
Long-term future goals, 5-10 years ahead
Present-focused, why business exists today
Pay/financial compensation for employee services performed
Extra benefits beyond salary, e.g., company car, healthcare
Understand customers & make informed business decisions
Specific group most likely to buy the product/service
Product, Price, Place, Promotion, People, Process, Physical env
Unique inventions or processes
Official permission from local govt to operate legally
Specific, measurable stepping stones from mission to vision
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