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10 cards from this deck
Ability to read, understand & interpret info in visual form
Message, Tone, Purpose
Image, symbols, colour/layout, text/font, facial expressions
An idea or inspiration
Anger, danger, urgency, or passion
Calmness, sadness, or trust
Emotional attitude of the visual text
What the creator is trying to achieve
Most important element
Explain what it means, not just describe what you see
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