Advertisement / Flyer / Poster (Grade 10 NSC Matric English FAL): Flashcards

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Advertisement / Flyer / Poster
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Type of text ads/flyers/posters are

Shorter transactional texts

Three main purposes of ads/flyers/posters

Inform, persuade, attract attention

Three characteristics of effective headings

Brief, impactful, attention-grabbing

Essential info to include in ads

What, when, where, contact details

Persuasive technique: action words telling what to do

Imperatives (commands)

Persuasive technique: powerful describing words

Adjectives

Empty areas in layout that help elements stand out

White space

Tone for promotions and events

Informal or enthusiastic

Text format for quick reading in ads

Short sentences or bullet points

How to emphasise key points in layout

Bold headings and different font sizes

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