Critical Language Awareness (Grade 10 NSC Matric English HL): Flashcards

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Critical Language Awareness
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Critical language awareness def.

Recognising how language shapes thinking & influences response

3 purposes of persuasive language

Influence, manipulate, persuade

Emotive language goal

Bypass rational thinking & trigger emotional response

6 emotions targeted by emotive language

Excitement, fear, love, anger, pride, guilt

Stereotype def.

Oversimplified & often inaccurate belief about a group

Prejudice def.

Forming negative opinions without proper evidence

Bias def.

Info presented to favour one side while ignoring others

4 forms of deception

Leaving out details, misleading stats, unproven claims

Association technique def.

Linking product/idea to something you already like/admire

How association works (4 ways)

Through visuals, music, celebrities, emotional themes

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