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10 cards from this deck
Recognising how language shapes thinking & influences response
Influence, manipulate, persuade
Bypass rational thinking & trigger emotional response
Excitement, fear, love, anger, pride, guilt
Oversimplified & often inaccurate belief about a group
Forming negative opinions without proper evidence
Info presented to favour one side while ignoring others
Leaving out details, misleading stats, unproven claims
Linking product/idea to something you already like/admire
Through visuals, music, celebrities, emotional themes
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