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10 cards from this deck
Actively influence it, not just respond to changes
Accounting framework: people, planet, profit equally
People, planet, profit
R&D activities & long-term contracts at fixed prices
Innovative product development & creating demand
Lobbying activities & bargaining with government
Sustainable practices, recycling, reuse of scarce resources
Increased morale & job satisfaction
Increased customer loyalty & sales
Attracts more investors; seen as sustainable & ethical
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