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10 cards from this deck
Broader external factors affecting all businesses in economy
Money consumers have left after deductions like taxes
Creates uncertainty, scares investors, slows economic growth
Small loans to people unable to access traditional bank credit
Businesses compete with international companies for customers
Selling products at very low prices to gain market share
Skilled workers migrating to other countries for better jobs
Beliefs, norms, and attitudes shared by people in society
Population characteristics like age, gender, income, education
Law protecting consumers from unfair business practices
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