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10 cards from this deck
Multiple businesses offering same goods/services to same market
Difference between production cost & customer price
Provide raw materials/components/services for final products
Statistical info on population (age, gender, race, income)
Customers' lifestyles, attitudes, interests, opinions & desires
Language, customs, income levels & preferences of cultures
Creating unique goods/services competitors don't offer
Economic conditions, fashion trends, social movements
Cannot produce enough goods to meet customer demand
Offering lower prices than competitors whilst keeping quality
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