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10 cards from this deck
Micro, market, and macro environments
Internal business environment with full control
Full control - can manage and control directly
Internal operating system
Immediate external environment with limited control
Limited control but can influence through relationships
Broad external environment with no control
Adapt - cannot control, must monitor and adjust strategies
Customers, suppliers, intermediaries, competitors, civil society
Social, political, legal, economic, technological, physical, global
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