Influences on Business Environments (Grade 11 NSC Matric Business Studies): Flashcards

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Revising the Micro, Market, and Macro Environments
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Name the 3 business environments

Micro, market, and macro environments

Define micro environment

Internal business environment with full control

Level of control over micro environment

Full control - can manage and control directly

Alternative name for micro environment

Internal operating system

Define market environment

Immediate external environment with limited control

Level of control over market environment

Limited control but can influence through relationships

Define macro environment

Broad external environment with no control

How must businesses respond to macro environment?

Adapt - cannot control, must monitor and adjust strategies

5 key components of market environment

Customers, suppliers, intermediaries, competitors, civil society

7 macro environment factors (name 3 types)

Social, political, legal, economic, technological, physical, global

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