Business’ Control Over the Micro, Market, and Macro Environments (Grade 11 NSC Matric Business Studies): Flashcards
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Practise the cards
10 cards from this deck
Control level: micro environment
Control level: micro environment
Full/complete control
Control level: market environment
Control level: market environment
Limited control but can influence
Control level: macro environment
Control level: macro environment
No direct control
Define: stakeholders
Define: stakeholders
Parties with interest in co. that can affect/be affected by it
Define: marketing strategy
Define: marketing strategy
Plan outlining marketing objectives & methods to achieve them
Define: strategic alliances
Define: strategic alliances
Arrangement between 2 cos. to work together on mutual projects
Define: regulators
Define: regulators
People/orgs that create rules & regulations for business
How businesses influence customers
How businesses influence customers
Market research, marketing campaigns, customer relationships
Examples of macro environment factors
Examples of macro environment factors
Political, economic, social, technological, legal, environmental
Collective lobbying purpose
Collective lobbying purpose
Groups persuade govt to change regulations/establish policies