Critical Language Awareness (Grade 11 NSC Matric English FAL): Flashcards

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Critical Language Awareness
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Critical language awareness

Ability to recognise how language/visuals shape thoughts & feelings

Being 'critical' when reading

Examining message carefully vs accepting without question

Where is critical language awareness most valuable?

Advertisements, news reports, and cartoons

Emotive language

Words/images triggering emotional responses vs logical thinking

Purpose of emotive language

Appeals to feelings rather than logic

Stereotype

Oversimplified, misleading belief about a person or group

Prejudice

Unfair opinions about a group without proper evidence

Bias

Info presented favouring one side whilst ignoring others

Association technique

Links product to something people already like, admire, or desire

First question for critical reading

Who created this message, and why?

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