Visual Literacy (Grade 11 NSC Matric English FAL): Flashcards

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Visual Literacy
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Visual literacy definition

Ability to comprehend & analyse info in visual format

4 elements creating meaning in visual texts

Images, colour, layout, text

5 key elements to analyse in visual texts

Image/subject, symbols, colour/layout, text/font, expressions

Tone (visual literacy)

Emotional attitude (serious, humorous, critical, persuasive)

Purpose (visual texts)

What creator tries to achieve (entertain, inform, persuade)

Audience (visual texts)

Who the text is aimed at

Symbol (visual literacy)

Object/image representing ideas beyond literal appearance

First step analysing visual text in exam

Read caption or heading first for context

Don't just describe in exam answers, instead...

Explain what it means

Must refer to both ___ & ___ in exam answers

Image and text

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Comprehension and Analysis

Language Structures and Conventions

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Comprehension and Analysis

Language Structures and Conventions

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Comprehension and Analysis

Language Structures and Conventions

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Comprehension and Analysis

Language Structures and Conventions

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