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10 cards from this deck
Inform, persuade, attract attention
Brief & powerful, attention-grabbing, visually prominent
Images, colour, layout, simplicity
What, when, where, contact details, call-to-action
Imperatives, powerful adjectives, slogans/catchphrases
For official public announcements or professional topics
Bold headings, balance text/visuals, logical order, white space
Helps elements stand out, makes ad easier to read
Too much text, missing details, poor grammar, irrelevant images
Clarity, impact, visual appeal
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