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10 cards from this deck
Communication to promote products, services, or ideas
Advertising = process; advertisements = promotional materials
Attention, Interest, Desire, Action
Elias St. Elmo Lewis (late 1880s)
Comparison using 'as' or 'like'
Implied comparison
Giving human qualities to objects
Deliberate exaggeration for effect
Self-esteem, success, love, health, fear of missing out
Prompt immediate consumer response
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