Analysing an Advertisement (Grade 11 NSC Matric English HL): Flashcards

Communication to promote products, services, or ideas

Advertising = process; advertisements = promotional materials

Attention, Interest, Desire, Action

Elias St. Elmo Lewis (late 1880s)

Comparison using 'as' or 'like'

Implied comparison

Giving human qualities to objects

Deliberate exaggeration for effect

Self-esteem, success, love, health, fear of missing out

Prompt immediate consumer response