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10 cards from this deck
Actions/decisions based on morally right and wrong
How businesspeople present themselves & conduct business
Appearance, communication, responsibility, knowledge, attitudes
Tell truth during PR crises instead of hiding problems
Polluting water supplies or releasing harmful toxins
Being punctual for work and appointments
Using rude/inappropriate language with colleagues & clients
Ethical: societal right/wrong; Professional: business context
Ethical: moral values; Professional: established standards
Ethical: moral compass; Professional: uphold reputation
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