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10 cards from this deck
Integration, intensive, diversification, defensive
Expand influence/control within industry supply chain
Taking control of distributors, moving towards consumers
Taking control of suppliers, moving up supply chain
Taking control of competitors at same industry level
Increase sales of current products in existing markets
Sell existing products in new markets/geographical areas
Introduce new products into existing markets
New related products for new customers
Reduce operations/costs via staff cuts & cost measures
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