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10 cards from this deck
Deliberate course of action to achieve business goals
How orgs define, develop & implement strategies
Continuous cycle requiring ongoing monitoring & adjustment
Techniques to analyse different business environments
Examines internal & external business environments
Strengths (excels) & Weaknesses (underperforms)
Opportunities (positive) & Threats (negative impacts)
Analyses 5 competitive forces affecting business position
Suppliers, buyers, new entrants, rivals, substitutes
Political, Economic, Social, Technological, Legal, Environmental
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