Analysing an Advertisement (Grade 12 NSC Matric English FAL): Flashcards
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10 cards from this deck
AIDA acronym meaning
AIDA acronym meaning
Attention, Interest, Desire, Action
Advertisement definition
Advertisement definition
Communication promoting products, services, or ideas
Simile technique
Simile technique
Comparison using 'as' or 'like' (e.g., 'feel like a million')
Metaphor technique
Metaphor technique
Implied comparison (e.g., 'All the world is a stage')
Personification technique
Personification technique
Giving human qualities to objects
Hyperbole technique
Hyperbole technique
Deliberate exaggeration for effect
Call to action examples
Call to action examples
'Call now!', 'Buy today', 'Join now', 'Click here'
Emotional appeals target
Emotional appeals target
Self-esteem, success, love, health, fear of missing out
AIDA: Attention stage goal
AIDA: Attention stage goal
Grab viewer's attention with eye-catching images & headlines
AIDA: Action stage goal
AIDA: Action stage goal
Persuade consumers to take specific action via calls to action