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10 cards from this deck
Attention, Interest, Desire, Action
Communication promoting products, services, or ideas
Comparison using 'as' or 'like' (e.g., 'feel like a million')
Implied comparison (e.g., 'All the world is a stage')
Giving human qualities to objects
Deliberate exaggeration for effect
'Call now!', 'Buy today', 'Join now', 'Click here'
Self-esteem, success, love, health, fear of missing out
Grab viewer's attention with eye-catching images & headlines
Persuade consumers to take specific action via calls to action
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